In January, your customers will be focusing on new year, new you so it’s important that you pull them in with all the right gear. Many will be signing up for gyms, exercise classes and Park Runs every Saturday so they’ll need sports leggings, vest tops, trainer socks, sports socks and the like.
Having the kit makes people feel ‘part of the gang’ and more committed to getting fit. They’ll want a range of different socks to keep their feet dry and comfortable. If they’re going to be pounding the streets in their trainers then they’ll be wanting trainer socks but if they’re taking up tennis or badminton, they’ll be more likely to opt for sports socks instead. Click here to view our full range of trainer and sports socks.
Choose all different colours
There’s something special about January, people see it as a fresh start in every area of their lives, so you should make sure you have enough stock to cope with the extra demand.
White socks are bound to be the most popular, but it can be helpful to have grey, blue, black, pink… all different colours. That way customers may pick up some white sports socks for exercise, but some other socks for casual or work use.
Umbro socks and non-branded
Many people see buying new sports kit in January as an investment in themselves so they don’t mind paying slightly more for branded clothing – and this includes socks. Umbro socks are likely to be your best sellers at this time of year but non-branded sports socks will also be popular with those customers counting their pennies after Christmas.
Here are our top picks:
Ladies’ Umbro trainer socks – 3 pack
Men’s Umbro trainer socks – white and black
Mens’ Assorted Umbro sports socks – 3 pack
Men’s White Crown sports socks – 5 pack
Order your wholesale socks today
Socks are popular products all year round but you need to have them in sock for them to sell. Check out our full range at www.1stwholesale.co.uk. You can set up an account online or call 0161 834 7555 to place your order. Whether you want socks, underwear, thermal wear, hats or gloves, we can supply them to you at a great price.
If you need any further help or advice, please pick up the phone or call into our Manchester showroom. We want to be your wholesaler of choice in 2018.